Bill Cullerton grew up loving the outdoors as he learned how to hunt and fish from his father and grandfather at an early age. Bill also embraced the family legacy of being in involved in the business of the outdoors as well. His grandfather, Bill Jamison was a lure maker (Jamison Lure Co.), and his father William J. Cullerton was a well-known radio personality (WGN Great Outdoors Show) and a manufacturer's rep in the Chicago area.

Bill took over a successful family rep business and expanded it from one to ten states representing well known product lines such Remington, Rapala, and Plano.  Bill became the President of the Tackle and Shooting Sports Association (TSSA) which represents the rights and work conditions of independent fishing and hunting manufacturers sales reps across the US. Currently Bill leads efforts in manufacturing, marketing, and sales management for Zippo Mfg., Revo Brand Group, and Bagley Baits.

He is a board member of the Illinois Conservation Foundation and has hunted and fished extensively throughout the North America, and Central and South America.  He lives in Chicago with his wife Linda and has 4 adult children.


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